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That means applying contour to your jawline and blending it up slightly on the sides of your face, tapering out at your chin. Your jawline may not need as much contouring, as do your cheekbones!įor square faces, you may want to round off your face and soften your edges. That means only contouring your hairline and jawline slightly, while making sure to chisel your cheekbones till your Kate Moss ready.įor heart-shaped faces, you may not need as much contour at the top of your forehead but blending it down into your temples will give a narrower face shape effect. If you have a wider, round face, you may want to draw light into the centre of it to make it appear less round. Highlighting the centre of your face and blending it out further will also contribute to this effect. The same goes for your jawline, blending it up slightly if you want your chin to appear smaller. That’s good for people with a heart-shaped face but won’t fit everyone.įor a longer, oval shaped face, you may want to make it appear shorter, in which case you would apply your contouring product to your forehead and blend it down lower than if your forehead is smaller. There’s an image that’s CONSTANTLY used as a reference point, which pictures a girl with a heart-shaped face and lines all over it. It depends on your own features, so if you should compare them to the guide your following and adapt to your own desires. Just because your favourite Instagram model contours her forehead almost down to her eyebrows, doesn’t mean that will suit you. While there shouldn’t be any set rules to makeup, it’s an artistic passion after all, if you’re after a certain look, the biggest mistake you can make it following a one size fits all approach. Contour products are often cool toned, whereas bronzer is warmer. Typically, people apply contour to areas they will then bronze after, but the colouring is usually different. How is contouring different to bronzing?Ĭontour is about creating shade in the face, whereas bronzing is about giving you a tanned or dewy glow. Applying the darker shade along the sides of your nose also makes it appear thinner, and if you contour under your bottom lip you can make it look bigger, or at least more pronounced.Īs you can imagine, since we all have different face shapes, we should all be contouring slightly differently. Contouring along your hairline makes your forehead look smaller and contouring along your jawline makes it look more chiseled. This is why the most common places to contour are underneath the cheekbones, your jawline, your hairline and along the sides of your nose.Ĭontouring in these areas creates shade, so for example contouring underneath your cheekbones makes them look more pronounced. Essentially, wherever you want to create shade on your face you want to contour. Do you use liquid or powder contour products? How should you contour for your particular face shape? What’s the difference between contouring and simply bronzing? Luckily, we’re here to answer all your questions, and provide you with the best products to do so… What is contouring?Ĭontouring is the art of creating definition and shadow in your face, thereby changing the appearance of the shape of your face by applying darker coloured products in certain areas. That being said, for many it's still a world filled with pitfalls and question marks. And now, with all of these new products to try, contouring is more enticing than ever. But actually, once you’re a contour connoisseur, it’s difficult to imagine a full face of makeup without it. Yes, everyone said contouring was SO 2017. Yes, everyone hailed strobing as the new contour and highlight. You may have thought it was a phase, but no, contouring will always be a vital part of any make-up lovers beauty routine. Once a market monopolised by Anastasia Beverly Hills, the beauty industry has seen an influx of new, extremely hyped products from Kim Kardashian's KKW contour and highlight stick to Rihanna's Fenty Match Stix. Contouring has officially been put back on the map by celebrity contour products, well, that and Kim Kardashian. Part of your three year plan can include expanding the top 10/20 based on your progress and success, and if necessary recruiting more resources to expand your team. GUT FEEL – Finally, what is your personal opinion and that of your IT department colleagues as to who should be your key supplier to track?īy the time you’ve thought about those questions you should have a good idea of your top 10/20.TRANSITION – Are we moving towards or away from certain suppliers in the next few years, would it be prudent to get our house in order for those suppliers as part of our plan?.STRATEGIC – Which suppliers are strategic to our business in the longer term?.VOLUME – What vendor has the highest proliferation of their software in our environment?.SPEND – Who are our highest spend publishers per annum?.RISK – Which vendors represent the highest risk? Who have audited us most frequently, who are likely to audit us based on market activity?.To select strategic software publishers for the ITAM department to manage ask yourself the following six questions: How do you go about selecting the software publishers to be in your top 10 or 20 vendors for your roadmap? In module 3, INVENTORY, we covered the concept of the Pareto principle and focusing our efforts on a select few publishers in order to maximize use of our resources. For an organization delivering a zero cost impact department see our podcast case study with The Hershey Company from 2015: Money talks, only talk in commercial terms (Curb your ITAM enthusiasm!)įor more on communicating with senior management check out module 1 (AUTHORITY)įor those of you addressing compliance or visibility then ITAM as a profit centre might seem like a pipe dream.Your CIO has lots of other things vying for their time.What major changes is the business going through? What is the main topic of conversation? Where is the IT department heading? Your roadmap should support that. When building your three-year roadmap the milestones above are just ideas, ultimately your roadmap should support whatever direction the business is taking and support that it needs. Profit Centre – finally, for ITAM to pay for itself, be self sustaining and creating its own budget.Agility – to provide the IT department with trustworthy asset data to enable faster decision-making and project support.Efficiency – to drive optimal value and lowest cost from all IT spend. Compliance – to maintain audit ready status for your most strategic publishers.Gaining visibility – to address, as Rumsfeld might say, unknown unknowns in your environment. Check out this article on ITAM first principles:Īs suggested in the poll above, there are five major areas to consider when building a three-year ITAM roadmap: It is worth considering the real meaning of ITAM, which goes far beyond compliance. When considering a three-year roadmap it is worth looking beyond current drivers and considering broader, more aspirational ITAM goals. What is the primary driver for ITAM in your organization? On a recent webinar I asked ‘What is the primary driver for ITAM in your organization?’ As you can see from the results below the majority of our readers are focused on addressing software compliance. A key part of your three-year plan should incorporate communications and reporting to ensure momentum is maintained and your ITAM practice remains airborne and successful.
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